What’s Your ‘Desert Island’ Copywriting Technique? Answers from Our Team
You’ve been shipwrecked on an uninhabited island, somewhere with blue skies and dazzling aquamarine waters. But after some time passes, no matter how big a fan of sushi you are, the appeal of your solitary paradise starts to wane.
You’ve amassed a fine collection of rocks — suitable for crafting, let’s say, a copywriting message. You’ll use your skills to entice a plane flying overhead to come down and rescue you — in exchange for the island you’ve found yourself on. (Finders, keepers.)
But you only have so many rocks, so you’ll need to commit to a single copywriting technique. Which do you choose?
Here’s how our editorial staff (and one clever outlier) answered.
Some entries edited for length, assuming there’s a limit to how much readable copy you can create with rocks. Because this exercise was all about plausibility.
Stefanie Flaxman, editor-in-chief
Where will you go when the shit hits the fan? Only a few safe hideaways still available. Secure your own desert island today.
Jerod Morris, VP of marketing
Seems to me like a little leading with unity on this one, too.
Global warming is real, sea levels are rising. But you can still own this desert island today … before it’s gone forever. (Before they are all gone forever.)
Kelton Reid, VP of multimedia production
USP (Selling the Concept, Not the Product)
This one reminds me of Joe Sugarman’s fine book on ad copy …
Imagine: no calls, no internet, no news, no traffic … no president.
Power down your computer, chuck your smartphone out the window, and land your plane. Your paradise awaits, and it’s right here, on your own desert island.
Chris Garrett, chief digital officer
You’ll note that Chris was careful as always to translate his features into benefits. I let him get away with a few all-caps because … rocks.
Unlike other islands, THIS island has fresh, clean, flowing water, abundant delicious fruits, and tasty animals. Which means you will not dehydrate and starve while you luxuriate on the white sandy beaches. AND you can get it for the low, low price of a flight back to civilization.
Kim Clark, VP of operations
Call to action
Kim’s on our editorial group email list, despite the fact that, as far as I know, she doesn’t do any writing for us. That said, I thought her straightforward call to action was fitting for a number of reasons — not least of which being its suitability to the medium: rocks.
Sonia Simone, chief content officer
Benefit in the headline
As usual, I went last, and this time I got stuck with the one everyone else avoided … writing a headline for this sucker. Here’s my attempt.
2 cheap and simple steps to get your own exclusive private island. Land now before it’s gone!
How about you?
Given a stretch of sand and some rocks (quite a few rocks, from some of these examples), what copywriting technique would you use?
Let us know in the comments. 😀
via Copyblogger http://bit.ly/1U7kQt8
September 19, 2017 at 09:07AM
Forbes names Jacqueline Novogratz as One of the World’s 100 Greatest Living Business Minds
NEW YORK (September 19, 2017) – Acumen Founder and CEO Jacqueline Novogratz is featured in Forbes magazine’s special centennial issue, released today, as one of The World’s 100 Greatest Living Business Minds. In celebration of its 100th anniversary, Forbes has put together this collector’s edition featuring essays, lessons and ideas for the next 100 years from today’s most influential business leaders around the world.
In developing the list of 100, Forbes sought people who had either created something with a lasting impact on the world or innovated in a way that transcends their given field. Other honorees featured on Forbes’ 100 Greatest Living Business Minds list include: Warren Buffett, Bill Gates, Jeff Bezos, Mark Zuckerberg, Elon Musk, Paul McCartney, Oprah Winfrey, Bono, Ted Turner, Jack Dorsey, Richard Branson, Sheryl Sandberg, Rupert Murdoch, Miuccia Prada, Giorgio Armani, Michael Bloomberg and more.
“Our editorial team spent dozens of meetings over two years creating a list that speaks to a century of entrepreneurial capitalism,” saidForbes editor Randall Lane. “These are the doers who have created, disrupted and innovated on a collectively historic scale. “Honorees were required to actively participate in the project – all essays are original, wisdom from the list-makers themselves. The special Forbes issue showcases portraits by photographer Martin Schoeller. For the full list, visit: http://bit.ly/2xfAMUI.
Forbes published its first issue on September 15, 1917 and, over the past century, has been exploring and recording pivotal moments in business with the goal of inspiring people to help change the world for the better. Jacqueline appeared on the cover of Forbes in 2011 for disrupting philanthropy with the creation of Acumen and leveraging the best of innovation and capitalism to tackle the problems of poverty.
The post Forbes names Jacqueline Novogratz as One of the World’s 100 Greatest Living Business Minds appeared first on Acumen.
via Acumen Fund Blog http://acumen.org
September 19, 2017 at 09:00AM