Better Content, Better Websites, and a Little Inspiration

Better Content, Better Websites, and a Little Inspiration

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Better Content, Better Websites, and a Little Inspiration

On Monday, Brian Clark kicked off a new series of quick copy tips. These are short, powerful techniques that can make your copy more persuasive and get you to your goals faster.

This time, Brian taught us about the Proclamation Lead — a way to cut through the clutter and start your content with a bang. If you’re struggling to make your content stand out, or you just want a potent way to get your message across, give it a try …

On Tuesday, we welcomed our colleague Chris Garrett back to the blog. He wrote about 10 rather sad business website mistakes he recently saw over and over again while he conducted some site critiques — and solutions that will make things better.

And on Wednesday, I asked our editorial team to share their favorite quotes about writing. If you need a little dose of inspiration, there’s a lot to choose from there.

On the Copyblogger FM podcast, I talked about when to go negative with your content — and when to keep things sunny and light. Positive and negative messages both have their place in a smart content marketing strategy, if you deploy them at the right times.

That’s it for this week — have a great weekend, and we’ll see you Monday. :)

— Sonia Simone

Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


quick copy tipCapture and Hold Audience Attention with a Bold Proclamation

by Brian Clark


does your current website hosting company prevent or punish your success?10 Often Overlooked Website Mistakes that May Harm Your Business

by Chris Garrett


editorial roundtable7 Classic Quotes to Inspire Your Writing

by Sonia Simone


Which Works Better: Positive or Negative Content?Which Works Better: Positive or Negative Content?

by Sonia Simone


Are You Making This Common SEO Mistake?Are You Making This Common SEO Mistake?

by Jerod Morris


Busting the Myth of the Starving Artist with Jeff Goins: Part OneBusting the Myth of the Starving Artist with Jeff Goins: Part One

by Kelton Reid


Unleash Your Intuition to Win, with Bernadette JiwaUnleash Your Intuition to Win, with Bernadette Jiwa

by Brian Clark


What Should I Do with My Archive?What Should I Do with My Archive?

by Jerod Morris & Jon Nastor


The post Better Content, Better Websites, and a Little Inspiration appeared first on Copyblogger.

Marketing

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July 20, 2017 at 09:15AM

Titleist Trademark Tarnishment?

Titleist Trademark Tarnishment?

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During today’s first round of the Open Championship at Royal Birkdale, many a golf ball bearing the famous TITLEIST cursive script will be lofted into the heavens – meanwhile, back on the ground, the brand’s owner is attempting to stamp out a lewd parody of its trademark.

An online golf apparel company, I Made Bogey, has been sued by Acushnet Company (the owner of the TITLEIST brand) for its sale of a line of lewd apparel and headwear that clearly appropriates the Titleist cursive script to – well, I’ll just let you see the images (and the products remain for sale online):

The Titleist logo has become an icon in the golf world, despite its humble beginnings:

It all starts back in 1935 when Phil Young and Fred Bommer, the founders of the Acushnet Company, were ready to launch the first Titleist golf balls into the market.

Having spent the better part of three years designing, developing and perfecting the ball, the team now needed to add the finishing touch – the logo.

Knowing that their office secretary Helen Robinson had beautiful penmanship, Young and Bommer asked her to write the word ‘Titleist’ on a piece of paper. And as the saying goes, the rest is history.

The way Helen penned the word on the page that day was used for the original branding and the Titleist script, one of the world’s most recognized marks, is still based on this initial lettering today.

Reports on the lawsuit have commented that Acushnet’s prospects for clear-cut trademark infringement are not ideal. After all, classic infringement will require consumer confusion as to source, affiliation, or sponsorship between I Made Bogey and Acushnet / Titleist. And here, most golfers who “get the joke” will clearly differentiate the lewd T—–S hats from the TITLEIST hats worn by the pros.

And dilution by tarnishment will prove to be another challenge for Acushnet. It’s ostensibly an intuitive fit for this type of lawsuit, but parody is not necessarily encompassed by a tarnishment claim. Tarnishment generally requires the defendant to be using the same mark for unrelated goods or services, but for low-quality goods or otherwise in a manner that might degrade the distinctiveness of the famous trademark. Here, a different mark is being used, and if consumers can understand the difference, and lean away from any confusingly-similar association with the TITLEIST mark, then the argument would run that tarnishment is not, in fact, taking place.

Will the #1 Ball in Golf come out the victor here? Above all, trademark lawsuits are a pricey affair, particularly for a relatively small online business – but I Made Bogey’s continued sale of the allegedly infringing products seems to indicate this battle may not be resolved for quite some time.

The post Titleist Trademark Tarnishment? appeared first on DuetsBlog.

Marketing

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July 20, 2017 at 08:40AM

Your Three Feet of Influence

Your Three Feet of Influence

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“We can be the kind of people who lead with their hearts and behave to those around them in an ethical, honest, and kindly manner that creates for those who enter that three feet around us a feeling of peace that also serves to steady the self.”

Your Three Feet of Influence, by Sharon Salzberg.

Design,Marketing

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July 20, 2017 at 07:34AM

Young Explorers

Young Explorers

http://bit.ly/2uBg9n4

https://player.vimeo.com/video/187928603

Young Explorers” is a series of short films about what happens when you allow kids who are very young—who have just learned to walk by themselves—to explore the world completely on their own. Congratulations to the filmmaker Jacob Krupnick.

Design,Marketing

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July 19, 2017 at 08:44PM