Friday Link Pack
Not entirely sure why but for some reason Dinner for One is something we watched every New Years Eve growing up in Switzerland.
– After years of intensive analysis, Google discovers the key to good teamwork is being nice. Doh!
– Amazon and Goodwill team up to use empty shipping boxes! Smart!
– One Shot is a new kind of online gallery. For each edition, they commission a world-class photographer to shoot a single roll of film and then sell prints of the exclusive shots. The twist is that each One Shot photo is printed in an edition of one and sold sight unseen—meaning that buyers won’t know what their 1/1 shots look like until after they’ve received them in the mail. LOVE THIS!
– Sleep right under the Northern Lights in this futuristic glass igloo.
– Oh, the possibilities: The first ever mass production kinetic display.
– Loving this Oak tray.
– Wow. This is a beautiful print wall calendar/planner.
– How did I not know about Honey?
– Florist quietly adorns weathered public statues with elaborate flower bouquets. So good.
– bionicTOYS are flexible building bricks for new LEGO® play
– MailChimp demystifies that ominous three letter word: SEO.
– Books on being better. I hope this site will keep growing.
– Presenting the most stunning space photos of 2016
– Any parent with a super picky eater will appreciate the adorable idea behind Milton.
– A Nobel prize-winning physicist identified three simple steps to mastering any subject
– What can you or I do about Trump? Here’s 5 things each of us should do this week.
– These simple tricks can help you avoid binge eating without relying on your willpower
– Oh, this Fibonacci clock is cool.
– We will CONQUER 2017. Won’t we?
via Swiss Miss http://bit.ly/25KYQgd
December 30, 2016 at 01:22AM
The Difference Between Cheap and Good
You’ve probably noticed how much cheap marketing and writing advice is out there. So many hypey “hacks” … so few results.
We’re much more into the long game. It takes time and energy to produce good content, which is why we like solid, proven strategies that are actually worth your time.
This week, we have some deep dives for you.
On Monday, Beth Hayden shared some thoughts on promoting your content to improve your SEO. (Like all good SEO recommendations, content promotion isn’t just for search engines — its most important function is to find more humans who would love to read, watch, or listen to your content.)
On Tuesday, Aaron Orendorff wrote about one of our favorite things — evergreen content. Instead of trying to chase news (along with thousands of other sites in your topic), with evergreen content, you develop a thoughtful, compelling angle on a subject and put in the extra work that lifts it above the usual noise. Aaron gives 20 ideas you can use to shape content that will work for the long haul.
I have a suggestion for you: Take Aaron’s list of 20, pick the ones that resonate with you, and get one onto your calendar for each month of 2017. They won’t be 12 easy posts to write … but if you put real effort into them, they’ll bring genuine, long-lasting authority to your site.
On Wednesday, I pulled together some of my favorite Copyblogger posts from 2016, with a few words on each one. (In other words, it’s a bit like this post, but for a whole year.) It’s divided into sections, so you can find your favorite topics more easily.
Next week, we have some fun news that I think you will love. The whole editorial team is looking forward to all kinds of amazing conversations with you in 2017.
Enjoy this week’s goodies. Thank you so much for your time and attention in 2016, and I’ll catch you next year!
— Sonia Simone
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
by Beth Hayden
by Aaron Orendorff
by Sonia Simone
by Sean Jackson
by Jerod Morris & Jon Nastor
via Copyblogger http://bit.ly/1U7kQt8
December 29, 2016 at 01:09AM